Its kanji
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非
ヒ · あら.ず
un-, mistake, negative, injustice, non-
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芸
ゲイ、ウン · う.える、のり、わざ
technique, art, craft, performance, acting, trick, stunt
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術
ジュツ · すべ
art, technique, skill, means, trick, resources, magic
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的
テキ · まと
bull's eye, mark, target, object, adjective ending